Keynote and workshop for B2B SaaS sales teams across Europe and the Middle East. Your reps learn to build the business case a CFO will sign, and use it on real deals the week after.
Your kickoff lands well. Then reps are back to discounting, pitching features, and watching deals stall in finance review.
Most late-stage deals don't lose to a competitor. They lose to a CFO who never saw a business case they could trust.
Book them together or on their own. Both are built around how CFOs actually decide.
An engaging, practical session on why most value stories fall flat with executives, and what the best sellers do differently. Reps learn to speak the language of payback, risk and the cost of doing nothing.
A hands-on session where reps work on their own live opportunities. They quantify the customer's problem, build the business case, and practise telling it as a story a CFO will sign.
A repeatable way to turn features into financial impact.
Value stories ready to use on real deals the following Monday.
One way of talking about value across sales, leadership and finance.
Follow-up coaching sessions and a Value Champions model, so the skills keep growing long after the kickoff.
Sultan has spent more than 20 years in enterprise sales and value consulting at Salesforce, Adobe, Oracle and Sitecore. At Sitecore, he led the Value Consulting practice and built a network of Value Champions who helped sales teams create CFO-ready business cases on live deals.
He works with B2B SaaS scale-ups across EMEA and delivers sessions in English, French and Dutch.
Book a 30-minute call to talk through your date, location and team. We'll check availability and shape the session around your deals.